We are a group engaged in the field of child development and education. A lot of child psychologists, teachers and experts in this field have helped us in developing a concept intented to enrich child-parent relationship, knowledge, attitude and haracter. Our new concept has been launched with this aim and it has been accepted by parents and experts in the field of child development. We have taken up each of the factors affecting the behaviour and character of the child and conducted detailed study.

Based on this study we identified the effect of media as a factor which can be controlled. We have decided to use the print media and visual media to bring about a positive change in behaviour and character.

It is realized that these factors are the major contributors towards formation of behaviour and character in the first half of the formative age. Factors like peer groups, strangers etc have more impact in the second half of the formative age.

Our effort is to use the controllable factors and form a permanent positive behavioural pattern and character. A strong foundation based on moral values and ethos can withstand the negative influence the peer groups, strangers and other factors may bring about in the latter half of the formative years.

We have decided to take up the print media first. Stories have a lot of impact if applied properly as all children like stories.

Studies reveal that ordinary stories with morals have no much effect on them, as they are not able to link the theme of the stories with their life. ‘First person story telling’ is more useful.

So a totally innovative approach is used here. The stories are personalized. This will simulate a feeling in the child that it is his own story and he is the main character in the story. He will be able to experience the outcome of a deviation from a desirable behaviour and will be motivated to accept a change in the behaviour all by himself.